Do People Still Matter?

By June 27, 2017Uncategorised

As we rely more on digital technologies to serve our customers, we wonder… Do people still matter?

Watch the video to find out what we think:

A recent Accenture Strategy Study found that US companies are losing customers as consumers demand more human interaction. Key findings include:

  • The estimated cost of customers switching due to poor service is $1.6 trillion in the US.
  • 83% of US consumers prefer dealing with people over digital channels.
  • 77% US consumers prefer dealing with people for advice.
  • 83% “Switchers” say better live/in-person customer service would have impacted their decision to stay.
Customer experience is becoming increasingly more digital, but there’s one thing that can’t be digitized.. that’s the customer!

At Advantage Communications, we personalize the customer experience to make the most of your digital investments.

We’re committed to making customer experiences more human, not less.

Find out how we invest in the human side of customer service to keep your customers happy.

Contact us today

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