Turning Every Interaction into Actionable Intelligence 

At ACI, we empower organizations to transform their contact centres with Customer Insight Analytics—an innovative, data-driven approach that turns 100% of customer interactions into powerful, real-time insights. From phone calls to chats, emails, and social media, we don’t just listen—we analyze, predict, and optimize. 


Why Customer Insight Analytics? 

Traditional quality assurance methods sample a tiny fraction of interactions and are often biased, slow, and reactive. Our solution leverages speech and text analytics across all channels to uncover trends in customer behavior, sentiment, and preferences—proactively informing decisions that improve service quality, team performance, and business outcomes. 

Our Four-Phase Analytics Framework 

We begin by capturing a complete dataset of customer interactions, including: 

  • Voice recordings (500–1,000 calls minimum for optimal insights) 
  • Chat/email transcripts 
  • Associated metadata (talk time, queue metrics, silence duration, etc.) 

Data is ingested securely via SFTP or API integration with your existing platforms. 

We categorize and correlate the data to surface: 

  • Call Drivers: Identify why customers are reaching out  
  • Customer Sentiment: Track positive, negative, and escalated interactions  
  • Product/Service Trends: Link issues to specific offerings  
  • Team Member Performance: Analyze agent efficiency, soft skills, and impact on CSAT 
  • Automated QA: Replace manual call sampling with AI-powered quality monitoring 

Insights are visualized through interactive Power BI dashboards, delivering: 

  • Key operational trends 
  • Friction points in the customer journey  
  • Personalized coaching opportunities 
  • Service or process bottlenecks 

These findings fuel targeted improvements with measurable impact. 

We collaborate to implement solutions—whether it’s coaching, workflow redesign, or new service strategies—and then: 

  • Track improvements via dashboards 
  • Continuously re-evaluate metrics  
  • Refine tactics to maximize ROI 

What Sets ACI Apart? 

Our collaborative approach is the key to success. We work closely with Subject Matter Experts (SMEs) from your team to understand your terminology, business goals, and customer expectations. Our solutions are tailored—not templated. 

You’ll benefit from:

100% interaction analysis

Automated QA and real-time insights 

Clear, strategic recommendations 

Continuous performance tracking 

Scalable impact across departments 

Expected Outcomes & Measurable Value

Our solution supports your strategic goals by improving: 

Customer Satisfaction (CSAT) 

Enhanced by faster, more empathetic resolutions 

Loyalty & Retention 

Reduced churn through proactive service recovery 

Net Promoter Score (NPS)

Elevated by consistently excellent experiences

Team Performance

Boosted through insight-driven coaching

Operational Efficiency

Streamlined processes and optimized resource allocation

Revenue Growth

Enabled by identifying upsell opportunities and reducing service costs 

Experience the ACI Advantage

Our Customer Insight Analytics solution isn’t just a technology—it’s a strategic partner in transforming your contact center into a high-performing, insight-driven customer experience hub. 

Let ACI help you unlock the full potential of your data. 

Let’s bring your insights to life. 

The Viewpoints Blog

In our Viewpoints Blog you’ll find all the latest trends, opinions, views, ideas, insights and helpful advice you need to keep up-to-date with the call center industry.