All businesses want to keep their customers, and prospects, happy. Satisfied customers are the difference between a successful and highly-profitable company, or a business that is struggling to compete with its competitors.

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In today’s marketplace, companies must be increasingly customer-driven. Personalization, quick responses, self-service, proactive support and multiple contact options are just a few of the many expectations that today’s customers have from the brands they do business with. With customers more demanding than ever before, combined with today’s hyper-competitive business environment, most businesses are competing on…

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Did you know that, according to Microsoft, 90 percent of Americans use customer service as a factor in deciding whether or not to do business with a company?

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